Core Workshop of the day reunited some of us in little groups and we needed to record and collect data within a limited map that was given to us by choosing the route. We went to Spitalfields Market, just a few meters away from uni and interviewed the merchants that were getting ready to install their space for the day. Took pictures of them, sneakily draw their expressions and photograph the surrounding buildings. Of course, if you are working with friends and people that you think are interesting, the project can reveal as even more interesting. We had fun while collecting material and once we were done ticking off all the requested objects from our list, we went back and chose a corner of our studio and nicely curated it as a little exhibition display.
This project encouraged us to collaboratively collect data on a field visit and translate the found data with the aim of communicating an informative and visually appealing story. We brought back material from various designer and merchants, their interviews and surroundings in order to recreate Spitalfield Market on that specific day. We thought that by looking at our final display, anybody would immediately have the feeling that the people that worked on it were walking through the street of that market which on that day was dedicated to alcohol free drinks expositions and correlative arts for the Dry October festival.
We had quite an interesting session today. We opened with some tutorials and we all showed our tutor and colleagues the work we have done so far. I was happy to see some of my friends projects. Today we were going to work on a pamphlet and how to create it by looking at “the cass” example and at Lisa’s (from the 3rd year) work that she developed last year. I was very excited to experiment on this project and have created a great pamphlet that could be used by my audience, which I decided it would be schools and charity shops/communities.
After my feedback, I was told to go and do some research on Newsright, BBC radio 4 Women hour and have a look at the digital women archives north. Quite happy about today’s workshop, and below are a few experiments and some of my peers work.
The brief of the day was going to take place at the british museum. We met at the entrance and from there we started our daily brief. We were asked to produce some sketches of a specific item/object and its environment and from that take notes of every detail around it, the sounds, the viewers that pass by, changing materials while we were drawing. First of all I was focusing on my chosen object, a vase decorated with two Medusa heads, Canosan, about 300-250 BC from Canosa. I choose this object because from when I was little girl I always admired the ancient gods stories and specifically their faces and look, not to mention the Medusa is present in Sicily’s Flag. The greek profile for example, I would have recognised it miles away for how much I love it.
Then we were asked to draw the object’s environment. The area where I was sitting was very quiet and after a while a few people started arriving so I decided to move and change position , so I got far away from that but was still able to see and record the viewer’s movement next to my chosen object.
As a final task we were asked to represents the viewers around the spot and with some tracing paper draw their postures and their interaction with the object. I couldn’t draw down every single person since people move fast and some other stay a bit longer, so I managed to draw 5 different people looking at my chosen object.
With this brief we affirmed that “the sketchbook becomes more than a literal visual record of what you see” and based on what Barthes says. Using sketchbook work as a form of design thinking and using different materials to draw with changes the focus of the drawing itself.
After Reading “The Rhetoric of the Image” by Roland Barthes, I learned that he was the first to use an advertisement to demonstrate analysis of an image (the image he uses is the Panzani advertisement). This image shows a series of discontinued signs which together constitute the overall cultural message that goes into the linguistic message (the word “panzani”).
The open bag which conveys a sense of freshness about the products that have just been picked up from the market.
Italianness – expressed by the vegetables purchased, whose colors recall those of the Italian flag.
By looking at all the objects together, it conveys us a sense of a complete culinary service/meal and it get us picture of the final result.
The artistic composition of the imagine resembles the one of a still life painting (natura morta).
He also speaks the difference between anchorage and relay –
The anchorage is clearly canoe rides in Breckenr
Anchorage is a caption that helps choose the correct level of perception, so the text fixes the meaning of the image. The relay, which is less common is also a piece of text but leaves it open for interpretation.
While I was researching the Suffragette movement, I realised how much these concepts were present in not only their advertisements and posters, but also in the material of those who opposed them.
Having chosen the cause of equality, I found several advertising examples online which followed the same rules of Roland Barthes.
In the images above you can see perfect examples of the Anchorage method – if the message “WHY NOT? Gender Equality now!” or “Equality” were not present, the message would not be as direct to the viewer.
On this day workshop we were asked to go out and look for brands around the uni area. This would help us to better understand how visual language needs to be used when related to a product. We went to knock at restaurants and asked for menus to take with us, into tattoo shops and collect some business cards, nail shops, supermarkets and fried chicken shops around spitalfield area. That was going to help us to know how we wanted our logo to be created, so thinking about type, colours, space and everything that together brings a proper visual language to our product.
I believe that this workshop was very useful since not many companies know much about design and logos and unfortunately some of them were visually ugly and “cheap” designs while some others were clean and easy to understand. After this workshop we are going to have a better idea on what use in our logo, thanks to Damahn which is willing to participate in our group and help us deliver an outstanding logo for our product.
Easter Holiday. Perfect time for me to get all my projects done before the end of this amazing (and not yet finished) first year of uni.
After researching a lot for real and serious intentions of getting a good stop motion video, I can say that I have finally made one (I’m very happy of the results!) and even though I know I won’t be the best in a digital platform neither I’m not looking to become one of the best. I know what is my potential and I can only adjust and perfect it in a personal way and listen to other people’s opinion.
This project really put me down. I could not translate my ideas into reality and it drove me crazy. But that’s why we are at uni right? Sometimes we forget that this is not a competition with ourselves and I committed that mistake.
It is just a 30 seconds video, and following the limits we had to consider I can finally say I’m satisfied with the results.
This is what a big research, technical improvements and patience can do (and forcing my boyfriend to do sounds and voices was actually fun).
This is definitely the most difficult project I never came across.
Back at square one, I found myself looking for another idea and completely in panic.
The toilet paper was not appropriate for painting at all.
I wanted to keep the idea of the little cutted cards moving around the scene so I changed it, by using posts its and typography. After a critical day at uni I decided it was time to change completely (again) and move forward with something new.
Never adjust experiments, create something new.
This video below is what I brought to the table.
A project that reflects my weakness and lack of digital work and editing.
I still have some easter holidays left and I’m sure I can get something that reflects my personality better and I will find a way out!