I remember when I hated school and with it, the enormous amount of homework to be done during holidays turning them into chore days instead of well deserved rest.
This time was different. After more than 5 years I felt I had a mission, a creative mission. And it is true that when we get older we start appreciating what we do (and didn’t do) and value our education. No more missed opportunities.
The task/homework given was to draw something in 3 different perspectives, and later on, to create a 3D version of it.
It could have been a motif or your grandma sleeping in different perspectives, anything at all. I did not have a photogenic grandma (which was a shame because that would have been funny to draw) but instead I concentrated myself in everything that was around me, the simple and ordinary things.
A chair, a sicilian meal, a mask from an exotic trip of one of your relatives hanging on their home walls, a door, a flower in someone else’s garden and at in the end I chose to recreate a corner of a gallery from one of my visits at the house of illustration in London by Laura Carlin.
I loved the results and having never worked with clay in such a serious way before, it was very exciting. I also made a video of a folding chair when the clay was still fresh so I could have the time to play with it before it dried.
Today I’m going to show and explain how the project took its form. I always wanted to create a book, and creating a calligram book was very challenging and exciting for me. I have researched for the best calligram examples, saw Apollinaire works which is considered one of the foremost poets of the early 20th century.
Here are a few examples:
I asked myself if I was able to take inspiration from his works, so I wanted to use my handwriting as script font and then transfer everything digitally as requested by the brief.
As with every experiment, it was not the final project and most certainly it was not a correct calligram type so I kept as an example of my progression within the project.
I kept searching and I was closely satisfied with the rest of my experiments:
I needed to create a few pages that would eventually bring me to the final project .
A few videos were shown in this session and “London” by William Blake took the first place in the showing list.
The narrator wanders through London and finds people, and both the streets and the Thames are suffering under political oppression.
Brand Archetypes was the main the topic of the day. The videos were representing each a different archetype.
Apple macintosh 1984 with the revolutioner and Together archetype, a Nike video with Lebron “it’s time to bring something special” with the Hero archetype.
Below there is a the list of the 12 primary types that symbolize basic human motivations:
For the next project we were asked to design a sequential narrative calligram book based on the poem by William Blake titled ‘London’. Using one of the twelve brand archetypes “to generate ideas for the visual language that will be used within your outcome”. I Immediately chose the caregiver archetype, probably because from the very first time I started reading, I always believed that being a writer is one of the most incredible gifts that we could have in our lives. A writer does not write for himself, it’s the most unselfish figure I ever found, as an artist of course can be defined.
A caregiver’s goal is to help others, his strategy is to do thing for others. A caregiver’s talent is generosity, and being generous, as every artist just like every writer, means taking care of the audience, alert us if something isn’t right and inform us about the truth. For a typography style I will go for any Script Font that gives the idea of a calligraphy style.
Using grids was a very creative way of organising letterpress prints in order to create layouts and have a better idea how compositions works. Possibilities are infinite.
Right after, we moved to the computer room and started working on 3 A3 Typographic posters, which for someone like myself, not really confident with digital techniques, found very challenging. Here are some screenshots I took while I was working, and the final works.
I never had any sort of experience with letter pressing before and I am glad I had the opportunity to discover a new exciting and fascinating world.
Letterpress printing takes some time and maybe that is the reason why I’m so fascinated by it. The feeling of enjoying every single process, of checking over and over again. Originally developed to print text from metal type, letterpress has recently been adopted by artists, fine printers, and graphic designers as an elegant way to combine text and imagery on the page. Ideal for printing from wood cuts, linoleum cuts and other relief surfaces.
And that is exactly how we started. We used a metal type and then the wood ones.
Here some pictures from our incredible session.
I needed to try many times before making a print I was satisfied with.