Market Ready Workshop – Design principles – Website

Principles Balance Unity Contrast Emphasis Pattern Movement and Rhythm

In today’s workshop we started by looking at the 6 main design principles which were very interesting since we would need to create our own logo, and I was wondering about the amount of information needed before creating a professional company or product logo. A logo should work as a company’s mirror and reflect what they are sending out, the ideology and the product itself.

We talked about and looked closely at 8 of the most important and now very popular logos from Intel, Mastercard, Apple, Audi, Ebay, Huawei, IBM and Microsoft. One of the most interesting that stood out for me was the Ebay logo, which is constructed with 4 primary colors indicating the difference of objectivity selled by them.

Later, after understanding all the principles, we were asked to design a website’s home page for the visual communication department. Below is what myself and the group came out with.



Market Ready Workshop – Design principles – Website

Blog Set-Up “Looking Back & Forward”

It was nice to get back to Uni life habits. I missed it all and today we had the blogging introduction for the year ahead.

Blog task informations:

What were you most proud of achieving last year? I was proud of showing myself the strength I never thought I could have while going back to studying after several years of working in a field that did not interest me.

I surprised myself with the passion, dedication and effort relaying into new projects and tried to believe in “when you do the things you like, the real YOU comes out”. I was proud of choosing this course because I found a lot support and experienced the feeling of being able to speak up and develop anything I would like.

What do you want to improve on from last year? Being in an art environment, the first thing that comes out is to improve my digital skills. I would love to get some basic lessons on how to achieve a certain level of digital skills and feel confident about it.

What specific tools, skills, ideas, approaches do you want to explore in the year ahead? Last year I got introduced to some of the most amazing art techniques – riso printing – and I am definitely looking forward to getting my hands on that soon! During summer I worked most of the time with gouache watercolour and I would love to explore Linocut print technique and as said above, get into digital work more deeply.

What do you want your portfolio to look like at the end of this year? I believe it should look like a variety of techniques that shows I have learnt and adopted new visual language skills.

One key ambition for your studies this year…

My biggest ambition is to tick off my “untapped” skills. Skills that I still haven’t had the possibility to improve. I believe that you can only achieve your creative objectives if you have a vast background of possibilities and techniques available for you to choose. At the end of this year I want to look back and see not only that I have given my best but also that I have received the A to Z help from my course.



Blog Set-Up “Looking Back & Forward”

Project 3 Manifesto (5)

While I was working on this project I noticed that I was following a pattern. Starting with DIY cutting cards, a hand lettering slogan right after, but I decided I wanted to change it up a bit and go full digital on my final slogan.

  • “Frame your work”

It’s really exciting (and frustrating at the same time) to realise that even the simplest looking logos or artworks take so much time to develop. It was great for me to challenge myself and try something different, something I am not comfortable with.

After much trial and error, I managed to choose a slogan I was happy with:


Final choice: How a little adjustment can change everything 🙂

edited final frame

Project 3 Manifesto (5)

Project 3 Manifesto (4)

  • Why not ask questions?

This has been one of the scariest thoughts I had when I started university.

Now I want to say that out loud.

Myself and some of my colleagues know how intimidating it is being in a class with total strangers after so many years away from any sort of school. “It doesn’t matter if you end up asking a question one, two, even three times as long as you ask it and you don’t keep it for yourself”. I dedicated a lot of time in this manifesto, and I found so many ways of working with type with this sentence and below are few examples.
why not ask questions - (1)FACE why not ask questionsUntitled design ASK QUESTIONS Final (1)

Project 3 Manifesto (4)

Project 3 manifesto (3)

I’m going to dedicate one blog post for each following manifesto project.

I have been thinking recently about what topic my manifestos should approach and since it is extremely personal in an artistic and academic way, maybe they can be considered as some good guidelines and inspiration for new students.

I have done a few experiments on my sketchbook and what I will publish in the following days are the almost finished final projects in their specific order.

Let’s start with the one I have enjoyed the most while I was creating it:


Elisa's Notebook pinkgreen poster cover

(Be proud of your capacities. Every single page of your sketchbook is worth showing to others and that is when the best part arrives: other people’s opinions)

SHOW your work / U ROCK

As soon as I print it I will become the cover and give this “double meaning” to my manifesto.


Project 3 manifesto (3)

Project 3 Manifesto (2)

After a great session I had found a way of how to use my sentences and started thinking about how to design and frame them. We started with some theory and then we were asked to do some experimental work which turned out to be a lot of fun!


I will base my research on hand lettering on “Hand job; A Catalog of Type ” by Michael Perry, since it has been a great source of inspiration.



Project 3 Manifesto (2)

Project 3 Manifesto (1)

We had to design 3 A2 placards that would work with the manifesto text we wrote at the beginning of the year. I found it really exciting (not only because it’s the last brief but also because I became pretty confident with this assessment) and it was a great way for me to finally practice some hand lettering and improve a bit my digital skills.

We started reviewing the anatomy of type in order to think and write down 12 sentences, and out of those, we were going to choose 3 and elaborate its text and space.

So let’s have a look at my old and depressing manifesto written at the first month of class.

(November 2016)

manifesto red lines1

The 3 sentences I chose to perfect were the following:

“Repeat yourself”

“Frame your work”

“Show it”






Project 3 Manifesto (1)