On this day workshop we were asked to go out and look for brands around the uni area. This would help us to better understand how visual language needs to be used when related to a product. We went to knock at restaurants and asked for menus to take with us, into tattoo shops and collect some business cards, nail shops, supermarkets and fried chicken shops around spitalfield area. That was going to help us to know how we wanted our logo to be created, so thinking about type, colours, space and everything that together brings a proper visual language to our product.
I believe that this workshop was very useful since not many companies know much about design and logos and unfortunately some of them were visually ugly and “cheap” designs while some others were clean and easy to understand. After this workshop we are going to have a better idea on what use in our logo, thanks to Damahn which is willing to participate in our group and help us deliver an outstanding logo for our product.
I started organizing my thoughts, choosing the materials, the narrative and the sounds.
At first it seemed impossible and now I found myself struggling to find a “great” idea looking at the ceiling and it was bringing me nowhere. After many breaks (way too many), I ended up finding inspiration looking at simple object/material found around me.
Toilet paper, (yeah, I was in the loo when I had the idea) maybe that could be an “original” way of creating my first stop motion movie?
I know how difficult it is to prove yourself when you don’t have basic skills and knowledge in a specific field like digital platforms but I needed to translate my ideas faster!
“Visual communication makes your thinking VISIBLE”
Find your voice not only your style.
Going back to some previous info regarding our project we then spoke about Psychogeography. Guy Debord defines it as “the study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals.”
A nice quote I have found while researching for Psychogeography:
“Unfold a street map… place a glass, rim down, anywhere on the map, and draw round its edge. Pick up the map, go out in the city, and walk the circle, keeping as close as you can to the curve. Record the experience as you go, in whatever medium you favour.” Robert MacFarlane, Psychogeography: A Beginner’s Guide.
Mind map ready and happy with my final idea, we later went for a walk around the area with our sketchbooks with the intent of capturing the mood and atmosphere of the place.
I remember when I hated school and with it, the enormous amount of homework to be done during holidays turning them into chore days instead of well deserved rest.
This time was different. After more than 5 years I felt I had a mission, a creative mission. And it is true that when we get older we start appreciating what we do (and didn’t do) and value our education. No more missed opportunities.
The task/homework given was to draw something in 3 different perspectives, and later on, to create a 3D version of it.
It could have been a motif or your grandma sleeping in different perspectives, anything at all. I did not have a photogenic grandma (which was a shame because that would have been funny to draw) but instead I concentrated myself in everything that was around me, the simple and ordinary things.
A chair, a sicilian meal, a mask from an exotic trip of one of your relatives hanging on their home walls, a door, a flower in someone else’s garden and at in the end I chose to recreate a corner of a gallery from one of my visits at the house of illustration in London by Laura Carlin.
I loved the results and having never worked with clay in such a serious way before, it was very exciting. I also made a video of a folding chair when the clay was still fresh so I could have the time to play with it before it dried.
Today I’m going to show and explain how the project took its form. I always wanted to create a book, and creating a calligram book was very challenging and exciting for me. I have researched for the best calligram examples, saw Apollinaire works which is considered one of the foremost poets of the early 20th century.
Here are a few examples:
I asked myself if I was able to take inspiration from his works, so I wanted to use my handwriting as script font and then transfer everything digitally as requested by the brief.
As with every experiment, it was not the final project and most certainly it was not a correct calligram type so I kept as an example of my progression within the project.
I kept searching and I was closely satisfied with the rest of my experiments:
I needed to create a few pages that would eventually bring me to the final project .
A few videos were shown in this session and “London” by William Blake took the first place in the showing list.
The narrator wanders through London and finds people, and both the streets and the Thames are suffering under political oppression.
Brand Archetypes was the main the topic of the day. The videos were representing each a different archetype.
Apple macintosh 1984 with the revolutioner and Together archetype, a Nike video with Lebron “it’s time to bring something special” with the Hero archetype.
Below there is a the list of the 12 primary types that symbolize basic human motivations:
For the next project we were asked to design a sequential narrative calligram book based on the poem by William Blake titled ‘London’. Using one of the twelve brand archetypes “to generate ideas for the visual language that will be used within your outcome”. I Immediately chose the caregiver archetype, probably because from the very first time I started reading, I always believed that being a writer is one of the most incredible gifts that we could have in our lives. A writer does not write for himself, it’s the most unselfish figure I ever found, as an artist of course can be defined.
A caregiver’s goal is to help others, his strategy is to do thing for others. A caregiver’s talent is generosity, and being generous, as every artist just like every writer, means taking care of the audience, alert us if something isn’t right and inform us about the truth. For a typography style I will go for any Script Font that gives the idea of a calligraphy style.