Making an animation with the stop motion technique, interpreting a piece of audio, make it 30 second long, while communicating a narrative and produce a triptych – this was the brief. We started a conversation about how to approach briefs, and this one in particular.
After, we watched other video examples, and one that really stood out for me was Procrastination by John Kelly.
Later on we started using a storyboard and by listening the track of our choice we needed to match it with a narrative, everything in just few minutes to keep it as instinctive and creative as possible. The experimentation began.